Promoting Your Hotel Events

 A delightful smile spreads across our faces, when they hear the name of hotel and specially the little faces. Each of us are Eveready and excited to dine out, specially in a hotel. So, whether you’re planning a one -off themed dinner package or a small-scale festival in and around the premises, Hotels can be best place to promote and host events.

Nowadays hotel events have become a niche which holds huge revenue potential for hospitality providers. Hotel events can be significant in increase in revenue, not only through bookings, but also through venue lease and food and beverage sales as well. If a hotel has the facilities to host events, it’s a worthy attempt. However, you need to make sure the effort is worth it by attracting as many people as possible.

Below are some of the ways an owner can draw attention to his hotel: -

Promotion Through Social Media

The only thing that works on Social Media is the game of popularity. The more popular your hotels are, the greater is their demand. When it comes to event-based advertisement, linking your hotel advertising campaign to a strong social media following can lead to some serious revenue spikes. There are many ways to use this platform you gather traffic in your hotel. Creating Facebook event page is one of the best ideas. As there are more than 550 million users of Facebook event page, so even if you have less followers, the traffic is not that low. Next popular social media influencers can be hired to promote your hotel events, nowadays due to popularity of short video apps, one can get many such reliable influencers. 

Create A Search Engine Optimized Content for Your Hotel’s Website

Search engine optimization (SEO) is one of the easiest and resource savvy hotel event marketing ideas. It is also frequently one of the most underused. SEO is frequently used by companies for the purpose of improving their search rankings, which also increases the revenue, but it is a strategy that requires constant updating of new events and news in order to keep or improve your hotel’s search result rankings.

Use Pay-per-click advertisements

One of the amazing marketing strategies is PPC marketing. It is a way of advertising in which advertisements of your hotel are previewed on different websites and if a user buys a product or books an event, they get paid. No wonder, a good PPC campaign can completely reshape your hotel sales strategy and increase hotel occupancy and revenue. In advertising through PPC timing and keywords play a crucial role. Identifying the right time for promoting of your hotel is very essential. Based on the size of the event, a few weeks before the start of the event might be too late in the game for you to properly profit off the situation, which is why part of your hotel marketing strategy should involve keeping lines of communication open with local ticket vendors. They know what is in the works long before any official announcement is made.

PPC relies heavily on keyword optimization that is using the right combination of keywords that would attract the largest number of potential guests for your establishment.

Promoting hotel event is a very crucial part of hotel revenues. Getting a hotel with all the arrangements of event organization is not a piece of cake these days, so nicely promoting your hotel events can really help you raise your revenue to a great extent.